Episodes
How a Journalist's Old Pitch Became Your Winning PR Move
In this episode of Public Relations with Fexingo, Lucas and Luna dig into a clever twist on PR strategy: using a journalist's own rejected pitch as the key to landing coverage. They walk through a real-world example where a startup noticed a reporter had pitched a story to their own editor, got turned down, and then used that very idea to craft a pitch that got published. The hosts break down why this works—it's about showing you've done your homework and understanding the reporter's…
How to Pitch a Journalist Using Their Own Podcast
In this episode, Lucas and Luna explore a surprisingly effective PR tactic: using a journalist's own podcast as a research tool to craft pitches that land. They break down how to mine podcast episodes for a reporter's genuine interests, recurring questions, and even pet peeves, then use those insights to pitch stories that feel tailor-made. The conversation centers on a real case: a fintech PR team that landed coverage in a major business publication by referencing a specific episode where the…
How a Journalist's Own Mistake Became a PR Opportunity
In this episode, Lucas and Luna dig into the surprisingly effective PR tactic of using a journalist's own past mistake as the hook for a pitch. They explore a real case where a tech reporter's incorrect prediction about a product's failure became the opening for a founder to offer a fresh angle — turning an awkward moment into a mutually beneficial story. The conversation covers the ethics of this approach, the fine line between opportunistic and respectful, and how to frame a pitch that…
How a Journalist's Own Mistake Became Your Best Pitch
In this episode of Public Relations with Fexingo, hosts Lucas and Luna explore a counterintuitive PR strategy: using a journalist's own correction as a hook for your pitch. They dive into the psychology behind corrections, why they signal a reporter's commitment to accuracy, and how to reference them respectfully without seeming opportunistic. Using a real-world example involving a major tech publication's correction about a privacy breach, they break down the steps to craft a pitch that gets…
How a Journalist's Fact-Check Request Became a Feature
In this episode of Public Relations with Fexingo, Lucas and Luna dive into a counterintuitive PR tactic: using a journalist's fact-check request as the opening for a story. They explore how a small fintech company turned a routine verification email into a feature in a major business publication by providing not just the facts, but a compelling narrative arc. The hosts break down the strategy step by step, from the initial email to the follow-up that sealed the deal, and discuss why…
How a Journalist's Old Mistake Became Your Best Pitch
In this episode of PR with Fexingo, Lucas and Luna explore a counterintuitive PR tactic: using a journalist's old mistake as the hook for your pitch. They break down why journalists respond to pitches that acknowledge their past errors, how to find those mistakes ethically, and the exact framing that turns a correction into a story. Using the example of a tech reporter who wrote a flawed piece on data privacy, they walk through the pitch that landed a feature in a major outlet. The conversation…
How a Journalist's Old Column Became Your PR Hook
In this episode of Public Relations with Fexingo, hosts Lucas and Luna explore a clever PR tactic: using a journalist's old column as a hook for a fresh pitch. They break down a real-world case where a PR team noticed a reporter had written a series of columns five years ago on a topic that had recently resurfaced in the news, and used that to land a feature. Lucas explains how to find these column archives, why they're gold for building rapport, and the specific steps to craft a pitch that…
Pitching a Reporter Through Their Old Interviews
In this episode of Public Relations with Fexingo, Lucas and Luna explore a powerful but often-overlooked PR tactic: mining a journalist's past interviews to find their recurring themes and craft pitches that resonate. They break down how a fintech startup used a reporter's three-year-old interview with a central bank official to land a feature on the future of digital payments. Along the way, they discuss the ethics of using old quotes, the importance of timing, and why a single, well-placed…
How a Journalist's Own Correction Became Your Pitch
In this episode of Fexingo Business, Lucas and Luna dive into a counterintuitive PR strategy: using a journalist's own correction as the foundation for a pitch. They explore why corrections are public signals of a reporter's intellectual honesty and curiosity, and how referencing one can demonstrate deep research and genuine engagement. The conversation walks through a real-world example where a PR team noticed a correction on a major business outlet, then pitched a story angle that…
How to Pitch a Journalist Using Their Own Correction
In this milestone episode 150 of PR with Fexingo, Lucas and Luna dig into a counterintuitive but powerful PR move: using a journalist's own correction as the hook for a pitch. They break down why a published correction is actually a signal of editorial rigor, how to frame your story as the 'next chapter' without pointing fingers, and the importance of timing and tone. Using a hypothetical but realistic scenario—a fintech startup pitching a reporter who corrected a story about banking fees—they…
How a Journalist's Own Correction Led to a Feature
In this episode of Public Relations with Fexingo, Lucas and Luna look at a smart PR move that turned a journalist's own correction into a feature story. They break down a real example where a company noticed a reporter had quietly fixed an error in an older piece, and used that as the hook for a pitch. The conversation digs into why corrections are a goldmine for PR pros, how to approach them with tact, and the thin line between being helpful and being opportunistic. Lucas and Luna share…
How a Journalist's Old Investigation Became Your Pitch
In this episode, Lucas and Luna explore a counterintuitive PR tactic: using a journalist's old investigation as the anchor for a new pitch. They break down a real example where a PR team for a cybersecurity startup found a reporter's award-winning investigation from three years prior, tied their client's fresh data to that story's unresolved questions, and landed a follow-up feature. The conversation covers how to source these archives, the ethics of referencing a journalist's past work without…
How a Journalist's Own Research Data Became Your PR Hook
In this episode, Lucas and Luna dive into a clever PR strategy: using a journalist's own published research data as the hook for your pitch. They break down how one fintech startup landed a feature in a major business publication by referencing a specific statistic the journalist had reported on two years prior—and how that showed genuine attention rather than a generic blast. The conversation covers the ethics of data reuse, how to find and verify a journalist's data points, and practical…
Pitching a Journalist Through Their Own Podcast
In episode 146 of Public Relations with Fexingo, Lucas and Luna dive into a clever PR strategy: using a journalist's own podcast as the hook for a pitch. They break down how a fintech startup landed a feature in a major business publication by referencing a specific episode the journalist had recorded months earlier—and how that reference turned a cold email into a warm conversation. Lucas walks through the exact research steps: finding the podcast, listening to a few episodes, and identifying…
How a Journalist's Own Charity Gala Invitation Landed a Feature
In this episode of Public Relations with Fexingo, Lucas and Luna explore a PR tactic that flips the typical pitch on its head: using a journalist's own charity gala invitation as the hook for a feature story. They break down a real case where a small tech startup noticed that a top business reporter was on the guest list for a local nonprofit's annual fundraiser—not as press, but as a donor. Instead of pitching the reporter directly, the startup's PR team crafted a story around the reporter's…
How a Journalist's Personal Blog Became Your PR Hook
In this episode of Public Relations with Fexingo, Lucas and Luna explore a clever PR tactic: using a journalist's personal blog to land coverage. They break down a real case where a PR team at a SaaS company noticed a tech reporter's personal blog about productivity struggles with remote work. By referencing a specific post, they pitched the company's new collaboration tool as a solution, earning a feature in a major business publication. The hosts discuss how to find such blogs ethically, what…
How a PR Team Used a Journalist's Own Fellowship to Land Coverage
In this episode of Public Relations with Fexingo, Lucas and Luna dive into a creative PR strategy: leveraging a journalist's recent academic or professional fellowship as a hook for media coverage. They walk through a real case where a tech startup pitched a data privacy story by linking it to a reporter's year-long fellowship at the Berkman Klein Center. The hosts break down why this approach works—the journalist's heightened credibility and network—and offer actionable steps to research…
How a PR Team Used a Journalist's Tweet to Land a Feature
In this episode, Lucas and Luna break down a specific PR tactic: using a journalist's own social media post as the hook for a pitch. They walk through a real example where a tech journalist's tweet sparked a feature story for a startup, and share the exact steps the PR team took—from monitoring to timing to follow-up. Expect actionable insights on social listening, personalization, and response rates. No fluff, just a tactic you can use tomorrow. #PRStrategy #MediaOutreach #EarnedMedia…
How a Journalist's Newsletter Landed a Feature Story
In this episode, Lucas and Luna dive into a PR strategy that uses a journalist's own newsletter to secure coverage. They break down how a B2B SaaS company's PR team analyzed TechBeat reporter Sarah Chen's weekly 'The Circuit' newsletter for three months, identified her recurring 'Tool of the Week' segment, and pitched their client TaskBridge's project management software. The result: an immediate newsletter mention and a full feature story two weeks later, driving a 40% traffic spike and 200…
How to Land Coverage Using a Journalist's Own Book
In this episode of Public Relations with Fexingo, Lucas and Luna explore a powerful yet underused PR tactic: pitching a journalist by referencing their own published book. They walk through a real-world example where a cybersecurity startup landed a feature in a major tech publication by tying their product to a specific chapter in the journalist's book on data ethics. The hosts break down the research process, the pitch structure, and why this approach builds instant credibility. They also…
How to Pitch a Journalist Using Their Story Wishlist
A PR team for a climate tech startup landed a feature in a major tech publication by pitching a journalist's own story wishlist. The journalist, Sarah Chen, had publicly listed 'How AI is being used to monitor deforestation' as a story she wanted to write. The startup's AI-powered satellite monitoring tool was a perfect match. We break down how to find a journalist's wishlist on personal websites, Substack, Twitter, and more, and craft a pitch that shows you've done your homework. This episode…
How a PR Team Used a Journalists Own Conference Panel to Land a Feature
In this episode, Lucas and Luna break down a specific PR tactic: using a journalist's own conference panel appearance as a springboard for a pitch. They walk through a real example where a PR team noticed a Wall Street Journal tech reporter spoke on a panel about AI ethics in hiring. Instead of sending a generic pitch, the team crafted a story angle that directly tied to the panel topic and offered exclusive access to a startup implementing an AI ethics board. The result? A 1,200-word feature…
How a PR Team Used a Journalist's Personal Story to Land Coverage
In this episode, Lucas and Luna explore a powerful but often overlooked PR tactic: leveraging a journalist's publicly shared personal experience to pitch a story. They walk through a real-world case where a nonprofit representing rare disease patients identified a health reporter who had written a personal essay about a sibling affected by the same condition. Instead of a standard pitch, the PR team framed the story around the reporter's own connection, resulting in a deeply personal feature…
Using a Journalist's Summer Reading List for a Pitch
In this episode of Public Relations with Fexingo, Lucas and Luna explore a creative yet underused pitching tactic: leveraging a journalist's own summer reading list. They break down a real-world case where a PR team for a cybersecurity firm noticed a tech journalist at The Verge posting her summer reading on Twitter, which included a book on digital surveillance. Instead of a generic pitch, they tied their client's new privacy tool directly to the themes of that book, resulting in a feature…
How a Journalist's Keynote Speech Landed a Feature
In this episode of Public Relations with Fexingo, Lucas and Luna break down a PR strategy that turned a journalist's upcoming conference keynote into a major earned media win. They walk through a real case where a sustainable packaging startup's PR team noticed a Wall Street Journal reporter was speaking at a sustainability summit, used that as a pitch hook, and landed a long-form feature. The hosts discuss the pitch timing, the email structure, and why targeting a journalist's public speaking…
How a PR Team Used a Journalist's Own Syllabus to Land Coverage
In this episode, Lucas and Luna break down a specific PR tactic that helped cybersecurity startup CyberVault land a feature in Wired. The team noticed that journalist Sarah Chen, who covers digital ethics, also teaches a course at NYU with a syllabus module on cybersecurity transparency. Instead of pitching their product, they offered to guest-lecture on that module. The result: a 1,200-word article that framed the company as a thought leader. Lucas explains how to mine academic syllabi for…
How a PR Team Used a Journalist's Own University Alumni Magazine for Coverage
In Episode 133 of Public Relations with Fexingo, Lucas and Luna dissect a real PR campaign that landed a B2B software CEO a feature in Forbes by leveraging the journalist's own university alumni magazine. They walk through the exact six-step process: researching the journalist's alma mater, finding a shared connection, pitching the CEO as an alumni success story, providing exclusive data, and following up with a personalized newsletter mention. The hosts discuss why this micro-angle…
How a PR Team Leveraged a Journalist's Sourced Database
Episode 132 of PR with Fexingo dives into the story of a boutique PR firm that earned 14 pieces of coverage for a climate-tech startup by targeting journalists who had previously written about a specific public database of corporate carbon emissions. Lucas and Luna unpack how the team identified the database, built a media list of 40 reporters who had cited it in the past year, and personalized pitches around new data the startup had contributed. The episode walks through the exact outreach…
How to Use a Journalist's Own Data Viz for Coverage
In this episode, Lucas and Luna break down a PR strategy that worked because a team reverse-engineered a journalist's signature data visualization style. They walk through how one PR pro for a renewable energy startup noticed that a Wall Street Journal reporter consistently used circular packed-bubble charts for energy stories. Instead of sending a press release, the team built a custom bubble chart of the company's regional solar adoption data in the reporter's exact style. The result: a…
How to Pitch a Journalist Using Their Own Product Launch
In episode 130 of PR with Fexingo, Lucas and Luna dissect a counterintuitive pitch strategy: using a journalist's own product launch—a book, podcast, or event—as the hook for earned media coverage. They break down a real case where a small fintech startup landed a feature in The Information by tying their story to the reporter's recently announced book deal. The episode walks through the research process, the timing, and the language of the pitch, and explains why this approach works when it's…
How a PR Team Pitched a Journalists Own Article Series for Coverage
In this episode of Public Relations with Fexingo, Lucas and Luna dive into a creative PR strategy: pitching a journalist's own previous article series as a way to land new coverage. They break down a real-world case where a PR team analyzed a reporter's multi-part series on supply chain resilience, then pitched a follow-up angle that resulted in a feature story. The hosts discuss the research process, the pitch structure, and why this approach works for building journalist relationships. They…
How a PR Team Used a Journalists Own Bylines to Land Coverage
In Episode 128 of Public Relations with Fexingo, Lucas and Luna dive into a specific PR tactic: using a journalist's own past bylines to craft a personalized pitch. They break down a real case where a PR team researched a reporter's archive of 200 articles, identified a recurring theme about supply chain resilience post-pandemic, and used that to angle a story about a logistics startup. The hosts discuss why this approach increases hit rates, how to avoid sounding creepy, and the fine line…
How a PR Team Used a Journalist's Own Nonprofit Board Role to Land Coverage
In Episode 127, Lucas and Luna explore a clever PR tactic: leveraging a journalist's personal connection to a nonprofit board to secure earned media. They break down a real-world case where a PR team researched a target journalist's board membership at a local animal shelter, then pitched a story about their client's corporate volunteer program that tied directly to that shelter's mission. The result: a 1,200-word feature in the business section, plus a sidebar on corporate social…
How a PR Team Pitched a Journalists Own Calendar to Land 12 Features
In this episode, Lucas and Luna break down a specific case study from Q2 2026: how a PR team analyzed a journalist's public speaking calendar and upcoming appearances to reverse-engineer coverage opportunities. They show how one team landed 12 feature articles across trade and consumer outlets by mapping a reporter's travel schedule, conference panels, and editorial interests. The hosts walk through the exact research method, the pitch template, and why timing a pitch to a journalist's physical…
How a PR Team Pitched a Journalist's Own Unpublished Research
Episode 125 of Public Relations with Fexingo explores a creative earned media strategy: pitching a journalist using their own unpublished research data. Lucas and Luna break down a real case where a PR team discovered a journalist's proprietary dataset from a footnote in an academic paper, obtained permission to preview it, and built a story around exclusive findings. They discuss the ethical boundaries, the power of genuine intellectual curiosity, and how this approach landed coverage in The…
How a PR Team Pitched a Journalist's Own Podcast Interviews for a Feature
In this episode, Lucas and Luna break down a specific PR case where a team landed a major feature by analyzing a journalist's own podcast interview archive. They explain how the team identified recurring themes in the journalist's questions, built a narrative that matched his editorial voice, and pitched a story he'd essentially been chasing himself for years. The episode includes a concrete timeline of the pitch sequence, the exact email subject line that got opened, and why personalization…
How a PR Team Used a Journalist's Hometown Angle to Land Coverage
In this episode, Lucas and Luna unpack a clever PR tactic: using a journalist's hometown or regional connection to pitch a story. They walk through a real-world example where a PR team for a regional economic development group secured coverage in the Wall Street Journal, New York Times, and local outlets by framing a data story around a reporter's own rural Midwest upbringing. The hosts break down the research process, the pitch structure, and why specificity beats broad relevance every time.…
How a PR Team Pitched a Journalist's Own Research to Land Coverage
In this episode, Lucas and Luna dive into a specific case: how a public relations team at a mid-sized health-tech company pitched a journalist's own previously published research to land a feature in a major business publication. The journalist had co-authored a study on wearable device accuracy three years earlier. The PR team used that study as the hook for a new story about their client's product improvements, resulting in a 1,200-word article and two follow-up pieces. Lucas breaks down the…
How a PR Team Landed Coverage via a Journalist's Own Tweets
In this episode of Public Relations with Fexingo, Lucas and Luna explore a creative earned media strategy: using a journalist's own tweets as the foundation for a pitch. They break down a real case where a PR team noticed a technology reporter had tweeted about a recurring frustration in remote collaboration. The team used that tweet — not as a quote, but as a problem statement — to pitch a client's new asynchronous communication tool. They landed a profile in the reporter's publication, plus a…
How a PR Team Used a Journalist’s Own Newsletter to Land Coverage
In this episode of Public Relations with Fexingo, Lucas and Luna explore a clever earned-media tactic: using a journalist’s own newsletter as a pitch blueprint. They break down how a PR team for a mid-size SaaS company analyzed six months of a business reporter’s Substack to find patterns in topics, tone, and sources, then crafted a story that fit perfectly into the journalist’s existing narrative. The result was a feature in a major tech publication and two follow-up pieces. Lucas and Luna…
How a PR Team Pitched a Fictional Short Story to 10 Publications
In Episode 119 of Public Relations with Fexingo, Lucas and Luna break down a creative PR gamble that paid off: how a team of PR pros pitched a fictional short story — written by a client who was both a CEO and a novelist — to ten major outlets and landed coverage in The Atlantic, Harper's, and The New York Times. They walk through the entire strategy: identifying the right journalists who covered both business and culture, framing the pitch as a 'first look' at an unpublished piece, and using…
How a Blind Pitch Landed a Wall Street Journal Front Page
In this episode of Public Relations with Fexingo, Lucas and Luna dissect a real-world PR win: how a tiny cybersecurity startup's single cold email to a Wall Street Journal reporter landed on the front page of the paper's print edition. They walk through the exact subject line, the data point that hooked the journalist, and the follow-up strategy that turned a maybe into a yes. Along the way, they discuss the anatomy of a great blind pitch, why brevity beats volume, and how to research a…
How a Client Testimonial Video Generated 30 Press Hits
In this episode of Public Relations with Fexingo, Lucas and Luna break down how a B2B SaaS company turned a single five-minute client testimonial video into 30 earned media placements. They walk through the specific pitch strategy: targeting journalists who covered the client's industry, embedding a short clip and a data point from the video, and offering exclusive access to the full interview. The hosts discuss why video testimonials work better than written quotes for building trust with…
How a PR Team Pitched a Journalist's Own Speech Transcript
In this episode, Lucas and Luna explore a creative PR tactic: using a journalist's own speech transcript as a pitch. They dive into a real case from June 2026 where a fintech startup's PR team extracted an unpublished quote from a Bloomberg reporter's keynote at a payments conference, then used it to land a feature story. The hosts break down why this worked—the journalist saw her own words framed as newsworthy—and discuss the ethics of leveraging a reporter's material. They also touch on how…
How a PR Team Turned a Competitor Strategy Deck Into Earned Media
Episode 115 of Public Relations with Fexingo: Lucas and Luna break down how a mid-sized cybersecurity firm turned a competitor's leaked strategy deck into a 50-story earned media campaign. They walk through the exact steps: from verifying the document's authenticity to crafting a narrative that positioned the firm as industry truth-tellers. The hosts discuss the ethical tightrope of using another company's leaked materials, the importance of providing journalists with ready-made data points…
How a PR Team Used a Journalist's Own Byline Archive to Land Coverage
In Episode 114 of Public Relations with Fexingo, Lucas and Luna break down a specific tactic: pitching a journalist by referencing their own past bylines. They walk through a real 2025 case where a PR team for a fintech startup studied a Wall Street Journal reporter's five-year archive to find her recurring interest in regulatory friction—then pitched a data-driven story on state-by-state licensing delays. The episode covers how to archive-dive without being creepy, craft a subject line that…
How a PR Team Pitched a Journalist's Own Book Excerpt
In this episode of Public Relations with Fexingo, Lucas and Luna break down how a PR team landed 35+ press hits by pitching a journalist's own book excerpt as a bylined article. The key: instead of sending a cold pitch, the team researched what each journalist had already published, found a chapter from their book that aligned with a current news hook, and offered to ghostwrite a first-person piece under the journalist's name. The approach worked because it flipped the dynamic from 'pitch me…
How a PR Team Used a Journalist's Own Podcast to Land Coverage
In this episode, Lucas and Luna explore a counterintuitive PR tactic: pitching a journalist by referencing their own podcast. They break down how a B2B SaaS company landed a feature in Inc. Magazine by citing a throwaway line from the reporter's show, and discuss why this approach builds trust instead of annoyance. The hosts share a concrete example of how one PR pro turned a journalist's offhand comment into a full story angle, and explain the three rules for making this work without coming…
How a Journalist's Podcast Guest Pitch Landed Major Coverage
In this episode of Public Relations with Fexingo, Lucas and Luna explore a creative PR tactic: pitching journalists to appear as guests on their own podcasts. They break down a real case where a PR team for a mid-size B2B software company researched a journalist's podcast at The Wall Street Journal, crafted a pitch offering a data-driven segment idea, and secured a 15-minute interview that led to a follow-up feature in the Journal's print edition. Lucas explains the four-step…
How a PR Team Pitched a Longform Feature Using a Journalist's Own Archive
In this episode of Public Relations with Fexingo, hosts Lucas and Luna dissect a case study from early 2026: how a boutique PR agency secured a 3,500-word feature in The Atlantic by mining a journalist's decade-old unpublished interview archives. The agency discovered that the journalist had interviewed a forgotten tech whistleblower in 2018 but never published the piece. They pitched a follow-up, offering fresh context and new sources. Lucas breaks down the exact pitch structure — a two-line…
Showing the latest 50 episodes. The full archive of 159 is on Apple Podcasts, Spotify and every major podcast app — or via the RSS feed above.