Lucas and Luna turn the noisy world of startup marketing into a clear, numbers-driven conversation. Each episode examines one early-stage growth challenge — from zero-budget content strategies to founder-led LinkedIn plays — and dissects what actually moved the needle for companies like Superhuman, Webflow, and Morning Brew. Lucas brings the journalist’s instinct for what’s measurable (CAC, LTV, channel payback periods); Luna pushes for the scrappy tactics that work when your runway is short and your team is small. Together, they avoid hype and focus on repeatable frameworks: how to run a $500 Google Ads test, why a cold email sequence sometimes outperforms a million-dollar launch, or when to kill a channel that isn’t converting. This is for founders, first marketing hires, and anyone who believes good marketing is built on data, not billboards. The show doesn’t pretend there’s one magic playbook — it asks: given your stage and constraints, what’s the next right move?

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