Franchise ownership is one of the most structured paths to business independence, but the success rate hinges on more than just buying a known brand. In this show, Lucas and Luna examine the entire franchise lifecycle — from evaluating a franchise disclosure document and negotiating territory rights to managing multi-unit operations and planning an eventual exit. They break down real-world earnings claims from brands like McDonald's, 7-Eleven, and Anytime Fitness, compare royalty structures across industries, and analyze the economics of build-out costs versus recurring fees. Lucas brings a journalist's rigor to the numbers, while Luna presses on the operator's daily realities: lease negotiations, labor shortages, and local marketing tactics. Each episode tackles a distinct phase: vetting a franchisor, financing your first unit, training and support gaps, scaling to multiple locations, and knowing when to sell. The listener is someone seriously considering franchise investment or already running a franchise who wants to avoid common pitfalls. What if the most profitable franchise isn't the one with the biggest brand but the one with the most transparent franchisor?

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