Lucas and Luna sit across the polished deal table to demystify the private sale process for business owners, buyers, and the brokers who connect them. Each episode dissects a live or anonymized case: a manufacturing firm sold for 6.8x EBITDA, a software consultancy that cratered after the earn-out, the tax structuring that saved a family-owned distributor $2.1 million in capital gains. They walk through valuation methods (SDE, EBITDA multiples, asset-based), the psychology of negotiation (who blinks first when the letter of intent lands, how to read a buyer's body language over a leather-padded table), and the legal landmines buried in representation and warranty insurance. Lucas, with his fountain pen and bound reports, anchors the numbers: trailing twelve months revenue, seller's discretionary earnings, working capital adjustments. Luna, over his shoulder, presses on the human side: why a founder's identity gets tangled in the exit, how to tell employees before the deal leaks, what a non-compete really means for a 60-year-old retiring. This isn't M&A theatre; it's the conversation you'd have with a trusted advisor who charges by the hour but gives you the file anyway. Listeners walk away with a checklist for their own exit, the questions to ask a broker on the first call, and a sober take on whether a private sale beats a strategic acquisition. The room is quiet, the numbers are real, and the next deal could be yours. Who sets the asking price — and how do you know it's not a fantasy?

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